Unlock the secrets of glamping success and jump-start your own journey with this one-of-a-kind retreat that allows you to look behind the scenes of an operating business! With hands-on advice from experienced glamping business owners, you’ll be equipped with the skills, insights and confidence to build the glamping business of your dreams.

There will be lots of retreat-based fun too, with horse riding, meditation, yoga, wine tasting, massage and stress-busting tools and techniques, all set with the backdrop of the Appennine mountains in Italy!

This one-of-a-kind owners retreat is an opportunity for you to look behind the scenes at what it really takes to run a glamping business, emulate it and kick-start your own success journey, no matter where in the world you are.

Time spent with groups of like-minded entrepreneurs and business owners already experienced in what you want to do is one of the most important ways to catalyse change and supercharge your start-up and growth progress.

This exclusive retreat will bring together a group of people with a focus on connectedness and being able to forge bonds and make memories. It will be a valuable time away from your normal day-to-day with a vibrant group of people to learn, grow and raise your game as a glamping business owner. It will also help you understand what’s needed operationally to help you charge through your day-to-day tasks confidently without feeling inexperienced, stressed or anxious.

Stay inspired and keep moving forward, rather than becoming stagnant
Get the business tools you can use when you get back to the day job
Learn techniques to nurture yourself and reduce stress in the process


As a group, we will be thought leaders, new owners, existing owners and those who haven’t even started yet. The retreat will give you an opportunity to look behind the scenes and learn from seasoned owners, while at the same time enjoying everything beautiful Italy has to offer, and there will be lots of fun involved too.

As well as looking behind the scenes of an existing successful business and having an opportunity to ask any question you want, you will also have a curated collection of adventures that are aimed at helping you de-stress and rapidly develop as a business owner.

You will learn what glamping guests really want and how to deliver an unforgettable experience, one they will talk about for years to come. You will learn by diving deep into the day-to-day activities, watching, doing and asking seasoned professionals what they recommend. There’s no better way to understand how it will work for you and your guests.

click tabs below for more information of itinerary, dates and costs


    Who is this for?

    If you’re at the glamping start-up stage, already running your business or even if you’re only dreaming, then this retreat is for you.

    It will give you the knowledge, clarity and confidence you need to take action and achieve your dream business, no matter what that looks like.

    The best bit is that as well as the business knowhow, looking behind the scenes of a successfully operating business and having 5 days to speak with two industry experts on anything you need help with, you will also have all the fun retreat activities that will make you feel like you’ve truly had a holiday and time away from work. After the event, you will be full of answers, inspiration and motivation ready to get your own business firing on all cylinders.


    The event will unite aspirational and existing hosts in an inspirational, energetic and exciting setting and will give you the personal and undivided attention of Kerry Roy and Sarah Riley. These are two individuals who have collectively been involved in hospitality and the glamping sector for over 35 years.

    Kerry Roy

    Kerry is a retreat, wellness and festival organiser and the visionary behind Camp Katur in Yorkshire and Cerchio Del Desiderio in Italy. Both business models use a variety of glamping structures on her own property and by working in partnership with landowners.

    Kerry’s award-winning site at The Camphill Estate offers weddings, wellness, corporate and team-building events. She was also the first to introduce Geodome Glamping into Italy as a solo female entrepreneur with zero language skills!

    As a trained Yogi organising various Wellness retreats at Cerchio Del Desiderio Glamping Retreat, she draws on her experiences of organising an annual VW camper-van festival for 5000 guests.

    Now with several TV appearances under her belt and as an influential speaker Kerry enjoys promoting and supporting the glamping industry whenever she can.

    Sarah Riley

    Sarah Riley is a unique holiday rental expert and has been immersed in the world of entrepreneurship for over 20 years by helping thousands of students design their dream eco-accommodation business and the lifestyle they want. Think treehouses, bubble tents, domes, yurts and tipis and you’ll get the idea.

    But she's not only been teaching it she's been doing it too, by jointly managing a 5-star boutique hospitality business as well as her own consultancy.

    As a certified Performance Coach and CEO of The Glamping Academy, she uses her experience to help others move to the next level in business and life. Her coaching programs help launch ideas quickly, start earning immediately and get ahead of the competition, without sacrificing life goals or the environment.

    She has been featured by The Daily Mail, The Sunday Telegraph, Eventbrite and Metro, and is the host of her own podcast The Business of Glamping And Unique Holiday Rentals. She also leads one of the largest business communities in the industry and is invited to travel around the world to talk on these topics.


    Get the jumpstart you need to launch and grow a successful glamping business no matter where you are in the world. Our one-of-a-kind owners' retreat provides an insider look into the world of glamping, giving you all the tools and knowledge you need to succeed.

    This has been designed around fun, great food, self-care and relaxation… all mixed in with great company, and business support and set against the backdrop of a superb glamping business in the Pianella region of Italy.

    Seven days before you attend the retreat

    A group meeting will be held online to get you excited for the trip, make sure you have everything you need to enjoy every step of the journey and allow you to make requests for specific business-focused sessions you want to enjoy during your stay. In this session we will cover:

    • Group introductions and getting to know each other
    • Setting the scene about worldwide travel trends in Glamping hospitality including real-world examples of what’s working and what’s not
    • Question and answer session about the retreat and your travel plans
    • Vote on the content you would most like to receive at the retreat
    • Setting up your complimentary member's area with The Glamping Academy on your smartphone app to keep your retreat handouts and travel information in one easy-to-access place that you can keep with you on the go.

    Three days before you attend the retreat

    A second group session will be held to give you the chance to ask final questions and make sure you have everything you need to enjoy yourself in beautiful Abruzzo.

    This will also be a fantastic opportunity to introduce your individual projects and your aspirations for the future. This is your opportunity to get early input from others to open doors and help you feel like you have a team of cheerleaders behind you on your business journey.

    From the set-up stages to the refining and growth stages, this is the time to share it all.


    Vital self-care for entrepreneurs

    A healthy outside starts from the inside

    Time for fun, rest, recovery and plenty of self-care tools to take home with you

    Yoga with Milva Shanti (all abilities)

    This is your chance to be guided by an extraordinary yoga teacher and Founder of the yoga school in Pescara. No matter what your ability is you will learn vital techniques to keep your body and mind flexible and healthy so you stay strong for your growing business.

    Daily meditation with Stefania Stokes

    Quietening the mind can have a profound impact on your ability to achieve more and stress less. These regular sessions with a meditation master will help you develop a daily practice that you can continue when you get back home.

    Relaxation massage with Natalia Krautsova

    Over the 5-day event, every attendee will get a 60-minute massage to help reduce any lingering stress you might be feeling, increase your relaxation, improve overall circulation, energy and alertness, help lower your blood pressure and improve your immune function.

    Ciavolich wine tasting and vineyard tour

    This is not just a wine-tasting event, this is a complete immersion in the culture and history of the Loreto Aprutino Estate in the ancient 1853 cellar of Miglianico. These tasting events are exclusive and highlight how Loreto Aprutino has become an example of excellence around the world. You will hear the story of the vineyard and taste 4 selected labels paired with Niko Romito’s famous bread, locally grown olive oil and samples of Abruzzo cheeses.

    Horse riding with Luciano Ricci Cavalli (all abilities)

    A study commissioned by The British Horse Society found that horses have a natural ability to connect with and relax their rider. The act of riding regularly helps with decision-making and gives a multitude of health benefits, such as lowering blood pressure improving heart function, and core strength as well as burning calories.

    The successful entrepreneur's stress and anxiety-busting toolkit

    In this session, Sarah will share the techniques she personally uses for lowering anxiety and improving her brain health using natural tools, exercise and foods. As a stroke survivor and speaker who is invited to travel the world to share her knowledge on glamping and hospitality topics, these have proven to be incredibly valuable and incredibly comforting at those times when they are needed the most.


    Glamping Business Success First Hand

    Tour behind the scenes of an existing business about operations and hospitality best practice

    People are eager for a vacation but what they want more is an experience. You will learn how to lead them to the holiday of their heartfelt desires, step-by-step to becoming a customer who leaves you raving reviews.

    This will be your opportunity to understand what it’s really like on a daily basis to operate a unique holiday rental or glamping business. You will learn by immersing yourself in the day-to-day processes of another business and by witnessing true hospitality in action.

    Guests won’t necessarily remember their holiday with you but they will remember how you made them feel. So at this retreat, you will learn how to build your service with our toolkit of hospitality “must-dos” and live demonstrations, so you can ensure your guest’s first word when they step through the door is “Wow!” and not “Meh!”

    The little things are the next frontier of a successful glamping business that can stay strong in the face of growing competition. Learn which amenities should be standard at your property and which you can skip while saving some money. You will also learn what has proven itself to be a magnet for guest bookings and the best ways to build your occupancy quickly. This won’t be theory, it will be step-by-step instructions and demonstrations covering.

    Day-to-day best practices from guest arrival and front-of-house to when they leave and the changeover process begins, including:

    • Bed Making
    • Towel Folding
    • Maintenance
    • Food and Beverage
    • Retreats, events and activities
    • Weddings and Corporate
    • Workcation Guests
    • What’s most profitable and what’s not
    • What’s worked well and what hasn’t
    • Little extras - bigger smiles

    The daily workflow as a glamping host

    • Answering Inquiries
    • Booking procedures
    • Digital Welcome Books
    • Reviewing the guest experience
    • Primary Correspondence
    • WIFI considerations
    • Check-in follow up
    • Check-out follow up
    • A farewell process to attract repeat customers and rave reviews

    Valuable booking magnets to attract an abundance of guests

    Travellers are demanding an experience, not just a bed to place their heads so everything shared during this event will help you stand out from the increasingly competitive market

    As a small business owner, you may not have a cohesive plan about how you can attract guests and fill your calendar. This session will help you truly master your business by showing you the key elements to getting your glamping business in front of people who want to experience what you have to offer. We will walk you through each step and help you:

    • Create a plan for how you will attract your guests
    • Refine property descriptions and headlines and get the techniques that will make them compelling
    • The essential way to attract bookings through your website, your options, essential tools and must-have content
    • Step-by-step instructions on how to create beautiful graphics that attract bookings without having to pay a designer
    • Create copy that’s really a love letter to your guest's weary souls
    • Understand the essentials of social media, how to structure your posts and what works with paid ads
    • Show you how you can differentiate your business from everyone else jumping into the marketplace
    • Learn what can get you results quicker by using tools and ideas from those who have already been there and done it all

    Photography and video essentials

    Travellers are drawn to images and videos. We will teach you how to make short video clips perfect for your social media posts that will engage travellers looking to become your guests even if you don’t have any actual videos yet. All of this can be done using your smartphone and can be shared on Facebook, Youtube and Instagram. We will show you how to get this right so you can generate followers without having to step in front of the camera unless you want to!

    Understanding the customer journey and guest experience

    There is a multitude of time-saving tools and techniques that can free you up without losing the quality of service for your guests. Understanding what’s available for you to use and the pros and cons of each will help you reap rewards without making potential mistakes. This session will include:

    • Customer touchpoints
    • Step-by-step guest experience
    • AI tools of the future - what to expect
    • Automated messaging services and best practice
    • Automated messaging and self-check-in and check-out options[c][d][e]


    Ask us anything

    Yes, you get to ask us anything at all. Grill us on our personal hospitality, workflow, best practices, and tools we use for our own properties and businesses.

    Agenda and times are subject to change as we tweak the schedule and work to the attendees' primary needs.

    This is not just about delivering beds and bathrooms. This is about helping you create award-winning experiences that will stand strong in the face of growing competition

    Jam-packed with helpful information taught by successful vacation rental owners with a unique variety of expertise you simply won’t find anywhere else.

    Ignite your dreams of entrepreneurship and discover the secrets to becoming a successful glamping host with the Glamping Business Owners Start Up And Grow Retreat.

    You will leave feeling refreshed, inspired, and equipped with the tools to kickstart your own success journey!


    Set between the Adriatic Sea and the Appennine mountains amongst rolling hills of olive groves in what’s known as Abruzzo's finest olive oil production lands close to Pianella and Loreto Aprutino.

    Cerchi Del Desiderio (Circle Of Desire) is located amongst 10 acres of land with 350 olive trees, stables for horses, yoga and meditation decks, a botanical breakfast room, a splash pool, magnificent panoramic views of Gran Sasso Mountains to one side, and rolling green hills, medieval hilltop towns to the other side.

    At night you can sit back relax and dream of your own business development with epic views and the silhouette of mountains, the glistening twinkles of distant lights and dark skies stargazing.


    Date: 5-9th June 2023  

    Accommodation types: The Old Stable and glamping options

    Price: £1,600 per person, for The Old Stable accommodation based on 2 sharing

    Location: Cerchio Del Desiderio, Contrada San Desiderio, Pianella

    Included in the price:

    • Member's account access in Sarah Riley’s Glamping Academy
    • Accommodation 5 nights in a shared twin room. Private rooms are available for a surcharge. If you want to experience the glamping accommodation options or attend with a business partner, please email Questo indirizzo email è protetto dagli spambots. È necessario abilitare JavaScript per vederlo. or Questo indirizzo email è protetto dagli spambots. È necessario abilitare JavaScript per vederlo. for individual pricing.
    • Breakfast, lunch and dinner including soft drinks and house wine, during lunch and dinner.
    • All the activities outlined above
    • Immersive practical training and theory-based workshops with invaluable behind-the-scenes knowledge of a working glamping business.
    • Making new friends and business buddies. PRICELESS!

    This is a small and intimate event, which may not be organised again, so if you are interested in attending it’s important you make a reservation before the limited spaces get snapped up.


    [Button linking to SARAH SITE *****



    ​​Although the information you will be provided during this retreat is based on direct experience of what works in the industry and although it is believed to be reliable, no warranty, express or implied, is made regarding the accuracy, adequacy, completeness, legality, reliability or usefulness of anything provided.

    By attending the retreat you confirm that Sarah Riley of Inspired Collective LTD and The Glamping Academy and Kerry Roy, owner of Cerchio Del Desiderio LTD, provide no guarantees or warranties and are not responsible for any interpretations, decisions made or actions taken by you as a result of this information.

    You represent yourself as a competent, effective individual who is fully able to make your own business decisions and choices, which are your responsibility and yours alone. You must also do your own up-to-date research to take into consideration any legal changes and amendments. If you do not agree to this disclaimer or these Terms And Conditions please do not attend this retreat. Thank you.


    It is imperative that you must book your own adequate travel insurance from the moment of reserving your place on the retreat to cover any


    From UK

    Flights from UK to Italia are often very cheap depending on the time of year and amount of luggage you like to carry (we all know how some airlines like to bump up the costs with extra baggage!) travelling light will reduce your airline fare.


    Pescara Abruzzo

    Our nearest airport just 20 minutes drive away is Pescara Airport where you can take flights direct only from London Stanstead.

    Rome Ciampino or Rome Fiumicino

    Lots of airports from the UK fly direct to Rome.

    Both Rome airports are around 2-2.5 hours away from our little Oasis, it is very easy and cheap to get the local bus (coach) transfers direct from the airports to central pescara, where we can then collect you from Pescara coach station. The busses also depart from central Rome almost every 2 hours should you wish to combine a few nights stay exploring Rome too. Highly recommended if you haven’t being there before.

    Trains again are cheap in Italia and easy to use direct from central Rome should you prefer to use the trains rather than coach service.


    Here are some links of the transport websites we use regularly for travel to and from Rome;





    Train line

    Both trains and coaches have WIFI available and are comfortable, beautiful scenic journeys.


    Don’t worry the last of your solo travel adventures ends here! One of our team or friendly local taxi drive Donato will be there to collect you and bring you to your final destination. We will of course then transport you back for your departure journey also.


    Sorry but flights, trains and bus transport is never included in any of our retreat prices as people come from many different locations, the logistics for us to organise with variable costs of travel for each person makes it challenging to include. We are not insured or licensed to take responsibility for any problems that may occur through the third party travel providers.

A big business starts small, lets begin the journey
  • Time to disconnect yourself in order to 'RECONNECT' better to your goals, dreams and passions.

  • Time to share stories of business pains, successes, struggles and achievments with others in the same industry that fully 'UNDERSTAND'

  • Time to horse ride, have a massage, wine tasting at local italian vineyard, olive oil tasting and 'RELAX'


creating magical moments together


Contrada San Desiderio, 56
65029 Pianella, Italia
+ 39 348 89 40 299

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